WEEK 7 EOC: PITCH

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Gender pitched advertising is an extremely important aspect of marketing. How do you get a specific gender to buy something they never knew they needed? The answer always has to do with the opposite sex. Whether it is men and women trying to look and smell better for the opposite sex, or if its women buying things for their men so they look and smell better period. But what makes a difference when marketing individually to men and women?  We know that most of the advertising agencies pitch toward women, because they hold the most buying power. What then gets the attention of men as consumers? The same that gets their attention as men: women. A man is much more likely to purchase a product if he thinks it will make him more attractive to women.  In advertising a lotion, in order to get men to buy it I'd imply that he'd get all the women as the result of using the product. I'd shoot a commercial of a hideous man, with a misshapen body and dry, cracked skin. Once he's used the lotion I'm trying to sell, however, women would flock to him and make him feel like the most desirable man on earth. It'd be a huge production, with the deformed man walking the streets of a city while women glimpse him and run away screaming. Once the lotion transforms him in to the sexiest man alive, all those same women would be next to him vying for his attention, or even grabbing him and kissing him. Once the man touches the bottle of lotion, a bunch of sped up flashes of enticing scenes signify his transformation in to a hunk, ultimately leading to his being bombarded by the women who were avoiding him.

EOC Week 6: 9 Apps

Ever since the iPod came in to existence, it has dominated the mp3 market. Since then Apple has

EOC WEEK 5: Best and Worst Superbowl Commercials

The Superbowl has become one of the most celebrated American traditions in the United States. Every year it is one of the most viewed programs on TV, and people flock together to watch their favorite team compete. Hundreds of dollars are spent on parties to view the game, but oddly enough the commercials are just as anticipated as the actual game itself. It has become somewhat of a ritual to save the best commercials for the Superbowl, and securing airtime in this coveted prime-time spot is extremely expensive. One would expect the companies advertising would pull out all the stops for such an expensive and highly watched time slot, but this year the ads just didn't stack up to other years' creativity. One ad in particular, an obnoxious and distasteful commercial for HomeAway, left a bad taste in many viewers’ mouths. The sight of such a realistic baby being catapulted in to a window, then sliding down the glass, did indeed cause a reaction, but not a very good one. The sight of infants being harmed is hardly a sound marketing strategy to bring in new customers. On the other hand, the latest Volkswagen commercial aired featured a young child expressing what every child at some point dreams of. This commercial was smart because every adult remembers the times as a kid when they played "make believe". The commercial as a whole makes the company look good and advertises the car well. This has quickly become one of the most popular and most viewed commercials of this year’s Super bowl, due largely in part of the fact that the score and theme of the commercial, Star Wars, is known and loved by consumers. Utilizing those, along with the feeling of nostalgia, Volkswagen created an fresh new idea that still touched the hearts of viewers.

Week 3 EOC: Making Money For Good

Most companies want to make money. Scratch that, all companies want to make money, assuming the company is not a fraudulent business created as a façade for tax scams. It may not be their absolute number one priority, but it is definitely up there at the top of the list of things to accomplish. It is well known that the best way to make money is to provide a quality service or product that is in high demand, or that will be in high demand in the very near future. Not many companies, however, are created solely to make money to help other people. Blake Mycoskie brought a new meaning to social responsibility when he created an entire brand of shoes for the sole purpose of providing impoverished families in third world countries the shoes they had lived with out for their entire lives.  Children could be seen in the dirt roads kicking around a ball with naked feet, they’re toe’s rough and bleeding from the constant abuse of the harsh terrain. Mycoskie had the brilliant idea that if he could involve the public by providing a quality product, that he could build an entirely self-sufficient “charity” with out having to ask for donations or financial support from other philanthropists. The result of his generous endeavor is TOMS shoes, the mission of which is to give away a pair of shoes for every shoe purchased.  It is inspiring to see one individual create a movement that is independently helping solve such a long term economic crisis in countries that don’t get the needed relief from their own government. Mycoskie is definitely showing the world that money can be made for good, and that people will actively participate in the betterment of others’ lives if others if the means are there.

Week 2 EOC: Boston Consulting Group - Video Games

Marketing can make or break a company, or even an entire industry, as a whole.  As evident in the declining video game industry, an industry that is nearly self marketing due to the simple fact that it is entertainment.

Week 1 EOC: My Voice

There are many aspects of the fashion industry that draw people to it. It calls for creativity, individuality and commitment in order to succeed. I love the constant evolution and revolution that is ultimately based upon one undeniable factor: people. I’m a people watcher. Its fascinating and rewarding to watch how individuals translate style in there own unique way. People always need clothes, and the styles of those clothes are always changing. Making a living around giving people the chance to express themselves in this ever-changing world is what I enjoy most in life.  It’s a fast-paced, balls-to-the-wall, instinct driven career and I love every minute of it. "There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living."
-Nelson Mandela