WEEK 7 EOC: PITCH

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Gender pitched advertising is an extremely important aspect of marketing. How do you get a specific gender to buy something they never knew they needed? The answer always has to do with the opposite sex. Whether it is men and women trying to look and smell better for the opposite sex, or if its women buying things for their men so they look and smell better period. But what makes a difference when marketing individually to men and women?  We know that most of the advertising agencies pitch toward women, because they hold the most buying power. What then gets the attention of men as consumers? The same that gets their attention as men: women. A man is much more likely to purchase a product if he thinks it will make him more attractive to women.  In advertising a lotion, in order to get men to buy it I'd imply that he'd get all the women as the result of using the product. I'd shoot a commercial of a hideous man, with a misshapen body and dry, cracked skin. Once he's used the lotion I'm trying to sell, however, women would flock to him and make him feel like the most desirable man on earth. It'd be a huge production, with the deformed man walking the streets of a city while women glimpse him and run away screaming. Once the lotion transforms him in to the sexiest man alive, all those same women would be next to him vying for his attention, or even grabbing him and kissing him. Once the man touches the bottle of lotion, a bunch of sped up flashes of enticing scenes signify his transformation in to a hunk, ultimately leading to his being bombarded by the women who were avoiding him.

EOC Week 6: 9 Apps

Ever since the iPod came in to existence, it has dominated the mp3 market. Since then Apple has

EOC WEEK 5: Best and Worst Superbowl Commercials

The Superbowl has become one of the most celebrated American traditions in the United States. Every year it is one of the most viewed programs on TV, and people flock together to watch their favorite team compete. Hundreds of dollars are spent on parties to view the game, but oddly enough the commercials are just as anticipated as the actual game itself. It has become somewhat of a ritual to save the best commercials for the Superbowl, and securing airtime in this coveted prime-time spot is extremely expensive. One would expect the companies advertising would pull out all the stops for such an expensive and highly watched time slot, but this year the ads just didn't stack up to other years' creativity. One ad in particular, an obnoxious and distasteful commercial for HomeAway, left a bad taste in many viewers’ mouths. The sight of such a realistic baby being catapulted in to a window, then sliding down the glass, did indeed cause a reaction, but not a very good one. The sight of infants being harmed is hardly a sound marketing strategy to bring in new customers. On the other hand, the latest Volkswagen commercial aired featured a young child expressing what every child at some point dreams of. This commercial was smart because every adult remembers the times as a kid when they played "make believe". The commercial as a whole makes the company look good and advertises the car well. This has quickly become one of the most popular and most viewed commercials of this year’s Super bowl, due largely in part of the fact that the score and theme of the commercial, Star Wars, is known and loved by consumers. Utilizing those, along with the feeling of nostalgia, Volkswagen created an fresh new idea that still touched the hearts of viewers.

WEEK 4 EOC

The consumer market consists of all the people that purchase items or merchandise for personal use.  There are entire jobs devoted to the study and analysis of the consumer market to determine consumer buyer behavior. Consumer buyer behavior is the all of the reasons why, when, and where people purchase the items they want.  Many factors determine why consumers make the purchases that they do, and a brief description would never to it justice.  Demographics and psychographics categorize the areas of study where consumer buyer behavior is analyzed. Demographics refer to the age, gender, income, education, race of consumers, whereas psychographics refers to the consumers’ values, ideas, feelings, and culture. All of things affect the way customers make purchases. There are fives stages to the buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. Need recognition is when a person recognizes the need for something, due to either internal or external stimuli. Information is not always sought for once the recognition of the need has arisen. It depends on the convenience of the situation and the complexity of the need. Once the consumer has enough information, they can consider evaluating other alternatives, or they can skip straight to the purchase decision, depending on the consumer and the frequency with which they purchase the item needed.