WEEK 7 EOC: PITCH

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Gender pitched advertising is an extremely important aspect of marketing. How do you get a specific gender to buy something they never knew they needed? The answer always has to do with the opposite sex. Whether it is men and women trying to look and smell better for the opposite sex, or if its women buying things for their men so they look and smell better period. But what makes a difference when marketing individually to men and women?  We know that most of the advertising agencies pitch toward women, because they hold the most buying power. What then gets the attention of men as consumers? The same that gets their attention as men: women. A man is much more likely to purchase a product if he thinks it will make him more attractive to women.  In advertising a lotion, in order to get men to buy it I'd imply that he'd get all the women as the result of using the product. I'd shoot a commercial of a hideous man, with a misshapen body and dry, cracked skin. Once he's used the lotion I'm trying to sell, however, women would flock to him and make him feel like the most desirable man on earth. It'd be a huge production, with the deformed man walking the streets of a city while women glimpse him and run away screaming. Once the lotion transforms him in to the sexiest man alive, all those same women would be next to him vying for his attention, or even grabbing him and kissing him. Once the man touches the bottle of lotion, a bunch of sped up flashes of enticing scenes signify his transformation in to a hunk, ultimately leading to his being bombarded by the women who were avoiding him.