Most companies want to make money. Scratch that, all companies want to make money, assuming the company is not a fraudulent business created as a façade for tax scams. It may not be their absolute number one priority, but it is definitely up there at the top of the list of things to accomplish. It is well known that the best way to make money is to provide a quality service or product that is in high demand, or that will be in high demand in the very near future. Not many companies, however, are created solely to make money to help other people. Blake Mycoskie brought a new meaning to social responsibility when he created an entire brand of shoes for the sole purpose of providing impoverished families in third world countries the shoes they had lived with out for their entire lives. Children could be seen in the dirt roads kicking around a ball with naked feet, they’re toe’s rough and bleeding from the constant abuse of the harsh terrain. Mycoskie had the brilliant idea that if he could involve the public by providing a quality product, that he could build an entirely self-sufficient “charity” with out having to ask for donations or financial support from other philanthropists. The result of his generous endeavor is TOMS shoes, the mission of which is to give away a pair of shoes for every shoe purchased. It is inspiring to see one individual create a movement that is independently helping solve such a long term economic crisis in countries that don’t get the needed relief from their own government. Mycoskie is definitely showing the world that money can be made for good, and that people will actively participate in the betterment of others’ lives if others if the means are there.
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