Product

"Product Quality  is one of the marketer’s major positioning tools. Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction. In the narrowest sense, quality can be defined as “freedom from defects.” But most customer-centered companies go beyond this narrow definition. Instead, they define quality in terms of creating customer value and satisfaction." (Armstrong 214) The quality of Man Lotion must be excellent if we want to keep the customer loyalty we are working so hard to obtain. If men are going to go to the trouble of buying something, it had better live up to the expectations that got them off the couch in the first place. "Total quality management (TQM) is an approach in which all the company’s people are involved in constantly improving the quality of products, services, and business processes. For most top companies, customer-driven quality has become a way of doing business. Today, companies are taking a “return on quality” approach, viewing quality as an investment and holding quality efforts accountable for bottom-line results." (Armstrong 214) Constant product development is key to maintaining quality. As new skin care technology becomes available, our scientists will be developing ways to appropriately implement it in to our products. There can be no corners cut on the quality of our products or our brand, as those are what keep our customers loyal.